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International Conference on Complex Systems (ICCS2006)

A systems approach to the design, management, and marketing of nascent renewable energy technologies through emergent opportunity prospecting in the value creation ecosystem

Kelly Cowan
Portland State University

     Full text: Not available
     Last modified: April 25, 2006

This paper applies the systems concept--as expressed in modern Systems Theory, Cybernetics, and related fields--to the design, management, and marketing or technology. In particular, the paper looks at how technologies can be combined to create several distinctive levels of value which could not be achieved with these technologies individually. Examples are given in which renewable energy technologies such as wind power, solar power, and biomass fuels have the potential to create greater value when combined than they would individually. After looking at these specific examples, the general traits of technology combinations are analyzed to determine if there are any common principles which could be used to more effectively prospect for emergent opportunities that could be created through technology system combinations. A general framework is proposed for establishing collaborative venturing networks for taking advantage of such opportunities.

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