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International Conference on Complex Systems (ICCS2006)

Multi-agent based simulation of technology succession dynamics

Adam Groothuis
IB, Southern New HAmpshire University

Sharon Mertz
IB, Southern New Hampshire University

Philip Vos Fellman
IB, Southern New Hampshire University

     Full text: Not available
     Last modified: April 25, 2006

Modeling of technology succession and new technology adoption includes a wide array of techniques that encompass complexity theory to describe technology succession. The Windrum-Birchenhall model of technological succession, becomes our point depature, using agent based modeling to include parameters of firm innovation and consumer preferences.
We have developed a new model that utilizes dynamic modeling to evaluate and determine: technology adoption in a scenario involving multiple suppliers (competing technologies) and buyers (adopters). We tested the base model to see if we could mimic both macro and micro level economic effects. Using the new model we are able to capture macroeconomic and microeconomic events. By customizing the model we can address specific firm typologies, market dynamics and consumer behavior.

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